
There's a new startup called Tugg launching today — it's led by Nicolas Gonda, who was a producer on The Tree Of Life, and it promises audience members that they can create their own movie screenings at local theaters.
When I asked why theaters would want to do this, Gonda and his co-founder Pablo Gonzalez (they're CEO and COO, respectively) said via email that the idea came from Gonda's work with filmmakers — this is supposed to complement existing distribution methods. Tugg Lets Audiences Choose What’s Playing In Theaters 5 techcrunch.com